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Experience
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Oct 2014 – Present
Sydney, NSW
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Assistant Marketing Manager
McKkr’s Pty Ltd
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McKkr’s is a multi-brand company with assets and interests in migration industry, corporate training, online qualifications, internships, retail and publishing.
Key Responsibilities:
- Manage and coordinate marketing activities for 5 distinct brands.
- Work alongside the director and sales manager to develop marketing strategies and campaigns.
- Plan and execute monthly email marketing activities including e-newsletters.
- Develop social media campaigns, posts and content to increase online engagement and presence.
- Implement search engine (SEO, SEM, PPC) strategies to increase ranking and traffic to 5 websites.
- Maintain 5 websites and regularly update contents using CMS and HTML.
Accomplishments:
- Successfully divested the company into education industry leading to our TAFE deal in India.
- Helped to increase the company’s sales to over $4 million in the last financial year.
- Increased traffic to 4 of our B2B websites with a combined total of over 8,500 visitors a month.
- Organically increased likes and followers on social media accounts by a total of over 9,100.
- Planned and launched our ecommerce store with growing sales in just one month.
- Acquired Leap Migration Manager as a major sponsor for our migration brand.
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Mar 2010 – Jun 2014
Toronto, Canada
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Marketing Coordinator
Amidia Corporation
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Amidia Marketing is a boutique marketing agency with over 20 clients(at that time) in various industries focused on print and digital marketing.
Key Responsibilities:
- Generate leads and acquire accounts in both B2B and B2C markets.
- Designing and prepare marketing collateral and promotional material for print and digital channels.
- End to end management of social media and email marketing campaigns through marketing automation software.
- Develop content marketing strategies for websites, blogs, social media and newsletters.
- Liaison with external agencies and vendors to deliver marketing campaigns.
Accomplishments:
- Developed and marketed driving school curriculum for one of our clients currently used by over 100 driving schools in Ontario, Canada, through royalty agreements.
- Acquired six accounts within the first year and maintained strong relationships turning these accounts into 3 year retainers.
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Jun 2008 – Dec 2009
Toronto, Canada
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Marketing Assistant
Payam Magazine
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Payam is a monthly magazine with over 25 advertisers (at that time) with a primary focus on Canadian politics and youth initiatives.
Key Responsibilities:
- Make cold calls and generate leads to increase advertising revenue.
- Design marketing material to promote the magazine and its content.
- Copywriting and designing art work for advertisers in various industries.
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Education
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2009 – 2013
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B. Comm in Marketing Management
Ryerson University, Toronto, Canada
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2007 – 2009
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Advance Diploma in Business Administration
Centennial College, Toronto, Canada
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Skills
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0-49% = Basic,
50-79% = Intermediate,
80-100% = Expert
Marketing
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[skill title_background=”#ff8533″ bar_foreground=”#ff8533″ bar_background=”#eeeeee” percent=”85″ title=”SEO”]
[skill title_background=”#99cc00″ bar_foreground=”#99cc00″ bar_background=”#eeeeee” percent=”100″ title=”SEM”]
[skill title_background=”#ffbb33″ bar_foreground=”#ffbb33″ bar_background=”#eeeeee” percent=”85″ title=”Email Marketing”]
[skill title_background=”#ff6666″ bar_foreground=”#ff6666″ bar_background=”#eeeeee” percent=”85″ title=”Content Marketing”]
[skill title_background=”#8a8a5c” bar_foreground=”#8a8a5c” bar_background=”#eeeeee” percent=”90″ title=”Social Media”]
[skill title_background=”#2eb8b8″ bar_foreground=”#2eb8b8″ bar_background=”#eeeeee” percent=”55″ title=”CRM”]
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Graphic Design
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[skill title_background=”#f7a53b” bar_foreground=”#f7a53b” bar_background=”#eeeeee” percent=”90″ title=”Adobe Photoshop”]
[skill title_background=”#6adcfa” bar_foreground=”#6adcfa” bar_background=”#eeeeee” percent=”55″ title=”Adobe InDesign”]
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Web Design & Coding
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[skill title_background=”#5dd55d” bar_foreground=”#5dd55d” bar_background=”#eeeeee” percent=”85″ title=”HTML/HTML5″]
[skill title_background=”#4da6ff” bar_foreground=”#4da6ff” bar_background=”#eeeeee” percent=”100″ title=”CSS”]
[skill title_background=”#8080ff” bar_foreground=”#8080ff” bar_background=”#eeeeee” percent=”90″ title=”JavaScript”]
[skill title_background=”#ffbf00″ bar_foreground=”#ffbf00″ bar_background=”#eeeeee” percent=”55″ title=”WordPress”]
[skill title_background=”#a6a6a6″ bar_foreground=”#a6a6a6″ bar_background=”#eeeeee” percent=”85″ title=”Other CMS”]
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